Case Study: Brille24 achieves stronger customer loyalty and higher e‑commerce conversions with Selligent Marketing Cloud

Brille24 uses the Selligent platform to create an automated, personalized e-commerce experience for its eyewear customers

Brille24, founded in 2007, is Germany’s leading online optician serving over 1 million customers across Europe with more than 800 frame options. Faced with a homogeneous list of 80,000 email subscribers and little profile data to differentiate shoppers, the company needed to enrich customer profiles to drive engagement, increase sales and build loyalty.

In 2015 Brille24 launched the “Optician’s Journey” on the Selligent platform, using automated, data-driven content, dynamic recommendations and voucher integration (including a playful “Glassify Your Horoscope” email) to personalize each message. The campaign sent 81,304 emails with a 55.42% view rate and 8.16% CTR, collected 2,732 birthdates, gained 2,140 new users, achieved a 5.50% e‑commerce conversion rate with 430 transactions (€29,764.49) and 350 voucher redemptions (€25,051.80), and won the 2015 Selligent Award for Data-driven Content.

Brille24