Case Study: AllyouneedFresh achieves reduced shopping cart abandonment and higher conversions with Selligent Marketing Cloud

AllyouneedFresh - Customer Case Study

AllyouneedFresh, a Deutsche Post DHL company and Germany’s largest online supermarket, partnered with recipe portals to let home cooks pre-fill shopping baskets with recipe ingredients. The campaign faced a major obstacle: many readers didn’t realize the sites were connected and often fell short of the minimum order value, driving high shopping cart abandonment and deterring first-time customers.

Using Selligent’s Site and Campaign tools, AllyouneedFresh greets referral visitors with partner-matched banners, personalized landing pages and dynamic content that highlights remaining balance to reach minimums or free delivery. The result: lower bounce rates and longer sessions, a 6.49% drop in cart abandonment, a 5.48% lift in conversion rate, a 2.78% increase in cart value, and overall improved engagement (length of stay +13.0%, pages viewed +4.97%).

AllyouneedFresh

Manfred Boy

Head of Marketing