Case Study: Unical Aviation achieves consistent messaging and a single source of truth with Seismic

Unical Aviation Ensuring a consistent customer experience with a single source of truth

Unical Aviation, a City of Industry, CA–based supplier of aircraft parts with 1,450 employees and $200M in revenue, was working with 3,500 customers worldwide when inconsistent messaging from dozens of sales reps began to affect sales. To consolidate content and ensure a single source of truth, Unical turned to Seismic for a centralized content and sales enablement solution.

Using Seismic, Unical now stores corporate overview slides, product images, and data sheets in one place and equips reps with LiveDocs® for rapid, on-the-fly presentation customization plus access via an Outlook plugin, tablet, or browser. Seismic’s solution aligned messaging across dozens of reps and all 3,500 customers, giving sellers confidence they’re telling the same story and supporting Unical’s pivotal growth phase.

Unical Aviation