Case Study: Rackspace achieves 70% platform adoption and unified partner and seller enablement with Seismic

Technology Integrations and gamification drive enablement at Rackspace

Rackspace, a global multicloud services provider with hundreds of sellers and thousands of channel partners, struggled with manual content updates, fragmented enablement tools, and inconsistent messaging that hindered rapid growth and adoption. To centralize training and sales content and drive better engagement, Rackspace selected Seismic as its enablement platform and single source of truth.

Seismic was integrated across Salesforce, Slack, Outlook, SharePoint, NewsCred, Kapost and Salesforce Communities in under six months and augmented with gamification for partner onboarding. The solution consolidated roughly 2,700 pieces of collateral, achieved about 70% Seismic platform adoption, enabled measurement of channel sales and net-new leads by product, and freed teams to focus on training and content analytics to improve go-to-market results.

Rackspace

Bryan Murphy

Sales Enablement Lead