Case Study: Brandes Investment Partners achieves 85% faster time to market with Seismic

Shortens time to build marketing materials by 85%

Brandes Investment Partners, a San Diego–based investment advisory firm, was losing weeks to creating and updating data‑intensive marketing materials because fact sheets relied on SQL Server reporting services and required developer time. With no single source of truth and no easy tools for marketing, a simple chart change could take 16 hours spread over three weeks. To solve this, Brandes engaged Seismic for content automation and to harness its enterprise data warehouse.

Seismic integrated Brandes’ data warehouse with Morningstar and GICS translations and enabled a single template to update 16 factsheets (4 funds, 3 languages, 2 regional versions), automating sales content creation. The solution made resource use 95% more efficient and sped time to market by 85%; sales reps can now assemble and reorder high‑quality presentations from a core deck and marketing retains control to ensure consistent messaging and branding.

Brandes Investment Partners