Case Study: Synchrony Financial achieves 35% more time selling in the field with Seismic

Sellers spend 35% more time selling

Synchrony Financial, a Stamford-based banking company and one of the largest issuers of store credit cards, struggled with sellers spending a full day each week creating custom, quickly outdated presentations, which hurt productivity and client experience. To address this, Synchrony Financial turned to Seismic for content automation and personalization integrated into reps’ workflows via Salesforce and iPads.

Seismic automated generation and delivery of compliant, on‑brand sales materials tied to opportunity and contact records, so reps can produce personalized content on demand. As a result, Synchrony Financial’s sellers gained 35% more time selling in the field, achieved a 15% increase in productivity (equivalent to hiring more reps), and returned roughly 78,000 days previously lost searching for content.

Synchrony Financial

Sheryl Repasky

Practice Development Manager