Case Study: Seagate achieves 6x more content usage with Seismic

Seagate Using analytics to drive content strategy

Seagate, a global data storage company, struggled with fragmented sales content scattered across multiple repositories and no visibility into what resonated with prospects. To address this, Seagate adopted Seismic, integrated it with Salesforce, and deployed Seismic’s LiveInsights analytics to track content engagement across their 700 sales and cross-functional users.

Using Seismic’s solution, Seagate’s sales enablement and marketing teams can see which personas engage which assets, when and how often, and prioritize content updates to fill gaps. That data-driven approach led to sellers using six times more content within six months, improving content adoption and making smarter decisions about where to invest marketing effort.

Seagate