Case Study: Global Software Company doubles win-rate and adds millions in revenue with Seismic

Sales Enablement Case Study with a Major Software Company

Global Software Company faced a common but critical problem: with a broad array of technical products and sales teams spread across dozens of countries, reps struggled to find and use the most relevant content to message prospects effectively. To address inconsistent messaging and slow proposal turnaround, they turned to Seismic’s sales enablement technology.

Seismic implemented its sales enablement solution to map content to sales situations (using attributes like geography, product, and vertical), recommend relevant assets, and surface content analytics to measure ROI. By promoting high-performing collateral and removing underperforming pieces, Seismic helped the company double the win-rate in a key business unit—adding millions in incremental revenue—while making proposals faster and continually improving content effectiveness.