Case Study: Rockwell Automation achieves streamlined, targeted sales communications with Seismic NewsCenter

Rockwell Automation transforms sales communication strategy with NewsCenter

Rockwell Automation, a Milwaukee-based manufacturing company with 23,000+ employees, struggled to deliver go-to-market updates and content to more than 1,500 sales reps and distributors. Communications were fragmented across weekly newsletters, ad hoc emails, and monthly calls, causing duplicated updates, wasted time searching for content, and a lack of targeted messaging — prompting the team to pursue a vendor solution like Seismic’s NewsCenter.

Rockwell Automation implemented Seismic’s NewsCenter as a single source of truth, consolidating contributors, training them on the platform, and creating region- and industry-specific channels. With Seismic’s solution, they reduced the number of contributors by 80%, reached 14K users across 30+ channels, and achieved 49K views per quarter, giving sales a customizable, self-service hub for hyper-relevant, actionable updates.

Rockwell Automation

Miranda Tushaus

Sales Enablement Program Specialist