Case Study: Aerogen achieves a 56% shorter sales cycle with Seismic

Reduces Sales Cycles by 56% with Seismic

Aerogen, a Galway-based medical device company and global leader in acute care aerosol drug delivery, was looking for the right technology partner to improve sales enablement and connect its fragmented content and data. Using Seismic, Aerogen aimed to move from limited, paper-based materials and manual processes to a more integrated, data-driven platform that would help sellers work more effectively and support business growth.

Seismic implemented an integrated sales enablement solution connected with Salesforce, enabling content automation, better search, data capture, and digital buyer engagement through tools like Digital Sales Rooms and LiveSend. As a result, Aerogen reported a 56% reduction in sales cycle length, a 39% increase in average deal size, a 48% increase in time spent selling, and a 54% increase in sellers reaching and exceeding target.

Aerogen

James Ward Lilley

Chief Commercial Officer