Case Study: Erie Insurance reduces customer inquiries and improves brand consistency with Seismic Marketing Enablement

Reduces customer inquiries and improves brand consistency

Erie Insurance, a Fortune 500 insurer with a community-based network of more than 12,000 independent agents, faced fragmented content planning and inconsistent messaging across social, blog, print, events, and email. With a small, highly regulated content team relying on spreadsheets and weekly meetings, Erie needed a single system to align priorities, improve brand consistency, and reduce customer inquiry burdens — so they turned to Seismic and its Marketing Enablement solution.

Seismic implemented its Marketing Enablement solution as Erie’s centralized marketing calendar, campaign briefing system, social planning/publishing tools, and analytics dashboards. The change cut average social inquiry resolution time by about six hours, supported roughly 20 campaigns per month, and helped Erie double organic impressions and engagement on follow-up Facebook posts during a pilot. By consolidating planning, approvals, and performance reporting in Seismic, Erie improved cross-functional collaboration, governance, and multichannel consistency.

Erie Insurance

Leah Knapp

Business Initiatives Leader