Case Study: Blackbaud achieves a 14-day reduction in deal close time with Seismic

Reduce time to close deals by 14 days

Blackbaud, a 1,500‑employee cloud software company, faced disorganized, redundant, and out‑of‑date sales and marketing content after a series of acquisitions. Sales reps lacked visibility into what content resonated with buyers, which prolonged sales cycles, produced inconsistent forecasts, and stalled growth. To solve this, Blackbaud partnered with Seismic and implemented the Seismic Storytelling Platform (including NewsCenter).

Seismic centralized content curation, discovery, and personalized communications so sellers could find and send the most relevant materials, while NewsCenter delivered tailored updates across sales verticals and reduced internal email volume. The Seismic solution reduced time to close deals by 14 days, increased pipeline by 33%, achieved 94% seller adoption, cut emails to sales teams by 85%, and gave 800 sellers a 360‑degree, data‑driven view of what works in the sales cycle.

Blackbaud

Alan Yarborough

Senior Brand Enablement Manager