Case Study: Applied Systems achieves 100 hours/week back and $340,000/year in savings with Seismic

Reallocates 100 hours per week, saving $340,000 a year

Applied Systems, a 1,473‑employee leader in cloud‑based insurance software headquartered in University Park, IL, faced fragmented sales content across 11 silos that forced sellers to spend 35% of their time searching and assembling materials and required reps to spend 8 hours per quarter building QBRs. To address this, Applied Systems partnered with Seismic.

Seismic centralized all sales and marketing content into a single hub integrated with Salesforce, using Seismic LiveDocs® and the Predictive Content engine to surface curated materials by opportunity stage and prospect type. The result: 100 collective work hours per week returned to the field, roughly $340,000 per year in return on time, QBR prep cut from 8 hours to 1 hour per rep per quarter (about 7 hours saved per rep), and faster onboarding and seller productivity.

Applied Systems