Case Study: Michelin achieves modern buyer engagement and 75% higher content utilization with Seismic

Reaches Modern Buyers by Breaking Down Silos

Michelin, the global tire manufacturer based in France, needed to break down silos between sales and marketing, centralize customer data, and streamline content management across its regional teams. With Seismic’s sales enablement platform, Michelin aimed to create a more modern, consistent customer experience for buyers around the world.

Seismic helped Michelin consolidate 10 content repositories into one centralized hub, integrate content and customer data with its CRM, and use tools like LiveSend and Digital Sales Rooms to personalize buyer engagement. The results included a 75% increase in content utilization and a 90% reduction in content repositories, helping Michelin deliver more aligned, efficient, and data-driven sales interactions.

Michelin

Todd Hanna

Global Digital Solutions Manager