Case Study: NCR reclaims 30 hours of selling time per month with Seismic

NCR spending 30 more hours with prospects each month

NCR, a global provider of ATMs, self-service kiosks, point-of-sale systems and other transaction technologies, faced a content governance problem: marketing had built a massive library for multiple industries and selling scenarios, but sales couldn’t find the most up-to-date, targeted assets. Content was buried in siloed SharePoint repositories and reps spent time checking with marketing instead of selling. To solve this, NCR adopted Seismic.

Seismic gave NCR a single, governed content repository where marketing tags assets by deal stage, persona, and industry and pushes them to sales via a Salesforce integration and the Seismic mobile app. Sales can access and personalize automated, relevant content in the field, and as a result reps save 30 hours per month searching for materials—time now reinvested in building relationships and closing deals.

NCR