Case Study: NCR returns 121,500 selling days a year to the field with Seismic

NCR returns 121,500 selling days a year to the field

NCR, a 34,000‑employee business services company, struggled with wasted selling time because marketing maintained a massive content library for 700+ products that was buried in siloed repositories. Sales reps spent hours compiling proposals, checking content accuracy with marketing, and navigating a slow manual contracting process. NCR partnered with Seismic and adopted Seismic’s content automation and personalization technology to address these challenges.

Seismic integrated with Salesforce to deliver personalized content to sellers in seconds through web and mobile (online/offline) access, allowing reps to generate pricing and contracts from simple forms and collaborate on documents directly in Seismic. The solution returned 121,500 selling days to the field—time now reinvested in building client relationships—and significantly accelerated NCR’s proposal and contract workflows.

NCR

Leslye Lindler

Marketing Manager