Case Study: Preqin achieves greater operational efficiency with Seismic

Leverages Seismic to simplify complex systems and boost operational efficiency

Preqin, a London-based provider of data and insights for the global alternatives market, needed to simplify complex internal systems and solve content chaos while building a stronger sales enablement function. The company partnered with Seismic to replace its self-built content-sharing process and create a more efficient way for sales and marketing teams to access, manage, and use content.

Seismic implemented a global single source of truth, automated manual tasks, and integrated with Salesforce, Outreach, and Outlook to streamline go-to-market workflows. The results were strong: adoption reached 78% of the GTM team, and Seismic users grew more than 4x within two years, helping Preqin improve operational efficiency and consolidate its technology stack.

Preqin

Tom Gwynne-Harris

Head of Marketing Automation