Case Study: Clevertouch achieves 60% content reduction and boosts seller performance with Seismic

Leverages data analytics to maximize seller performance

Clevertouch, a Hampshire-based technology company, faced a blind spot in content performance: sales teams lacked visibility into how prospects and clients interacted with shared collateral, so sellers couldn’t tell whether messaging was resonating. To address this, Clevertouch adopted Seismic’s content analytics to give sales teams clearer insight into buyer engagement.

Seismic’s content analytics enabled sellers to personalize follow-ups, tailor agendas to prospect interests, and benchmark against top performers, improving sales effectiveness. As a result, Clevertouch achieved 98% Seismic adoption and reduced its content library by 60%, ensuring efforts focus on highest-performing materials and helping move deals forward.

Clevertouch

Phill Ball

Chief Commercial Officer