Case Study: Informatica achieves faster, more predictable sales velocity with Seismic

Increases sales velocity and predictability in seller success with Seismic

Informatica, the Redwood City–based data integration software provider, was struggling with low seller adoption of an outdated content repository and no behavioral analytics to measure sales velocity. VP Eileen Brooker engaged Seismic to replace the “filing cabinet” system and provide a modern content delivery and analytics platform that could integrate into sellers’ workflows.

Seismic implemented its enablement platform—integrated with Salesforce and SalesLoft—and rolled out LiveDocs for automated proposals and LiveSend/LiveInsights for engagement tracking. The result: 83% adoption, proposal creation cut from hours to about 10 minutes (saving 1+ hour per rep), outbound open rates doubled (9.9% to >21%) with click-through rates tripling, and a 220% increase in Positive Conversation rates, driving greater sales velocity and predictability.

Informatica

Eileen Brooker

GVP of Global Corporate Sales, Enablement and Strategy