Case Study: New York Life achieves 36% reduction in printing and self-mailing content costs and boosts sales productivity with Seismic

Increases sales productivity by integrating with Salesforce

New York Life, one of America’s largest mutual life insurance companies headquartered in New York, NY, was losing time as marketing and sales teams manually personalized pitch books—sixty marketing managers and 400+ sales reps in the annuity and investment groups needed a way to automate and personalize materials. They turned to Seismic to address this pain point during their digital transformation.

Seismic implemented LiveDocs® within Salesforce (with Eloqua integration) so sellers can independently assemble and personalize pitch books and send Predictive Content based on customer data. The Seismic rollout gave 2,100 employees access to a single platform, drove a 36% reduction in print and self-mailing content costs, and significantly improved sales effectiveness and customer relationship building.

New York Life