Case Study: Blackbaud achieves a 33% increase in sales pipeline and closes deals faster with Seismic

Increases sales pipeline 33% by closing deals faster

Blackbaud, the world’s leading cloud software company powering social good, struggled after a series of acquisitions with unorganized, redundant, and out-of-date content. Sales reps lacked visibility into what content resonated with buyers, causing prolonged sales cycles, inconsistent forecasts, and stunted growth. To fix this, Blackbaud partnered with Seismic and deployed the Seismic platform, including NewsCenter.

Seismic centralized content, delivered personalized updates to sales verticals, and surfaced content-performance data so reps could send the most relevant materials to buyers. The Seismic solution gave 800 sellers a 360° data-driven view, drove a 33% increase in sales pipeline, achieved 94% seller adoption, and reduced emails to sales teams by 85%, enabling faster closes and higher win rates.

Blackbaud