Case Study: iHeartMedia improves client perception with Seismic's Guided Assembly

Increases Client Perception with Guided Assembly

iHeartMedia, the largest audio company in the U.S., faced inconsistent messaging and inefficient sales enablement as its small marketing solutions team supported more than 1,200 sellers. Using Seismic’s Guided Assembly, the company needed a faster, more centralized way to create personalized, client-ready content and proposals at scale.

Seismic implemented a centralized sales enablement platform with Guided Assembly and insight dashboards to streamline content creation and guide sellers with automated recommendations. The result was 100% adoption across the 1,200-person sales team, 80% of sellers calling it a major improvement over the legacy proposal builder, and stronger client perceptions thanks to faster, more strategic proposals from Seismic.

iHeartMedia

Mike Feeley

SVP of Marketing Solutions