Case Study: Hitachi Vantara boosts sales effectiveness and unifies 11 content repositories with Seismic

Harnesses Salesforce data to increase sales effectiveness

Hitachi Vantara, a global business services and storage solutions company, struggled with sales reps wasting time searching for the right content across 11 disparate repositories and 16 vertical-specific libraries. To solve content chaos and improve sales effectiveness, Hitachi Vantara adopted Seismic as its marketing and sales enablement platform integrated with Salesforce.

Seismic integrated the 11+ repositories and uses Salesforce opportunity data to deliver Predictive Content—internal training materials and external, personalized assets—directly to reps based on sales stage, solution interest, and competition. By partnering with Seismic, Hitachi Vantara centralized content for 16 verticals, reduced time spent locating materials, improved content governance, and enabled reps to send personalized, opportunity-relevant content.

Hitachi Vantara