Seismic
99 Case Studies
A Seismic Case Study
Mimecast, a technology company focused on email and collaboration security, needed a more robust enablement platform to match its growing business and improve customer engagement. After using a competing content-management solution for four years, Mimecast turned to Seismic to gain better insight into content performance and support a stronger customer life cycle strategy.
Seismic helped Mimecast launch its Enablement Cloud to 1,000 internal users in under 90 days by simplifying content architecture, building governance, and driving adoption through champions, live training, and e-learning. The results included reducing content from 4,000 to 1,200 assets, 84% of content being used in the first 90 days, and 60% of business users sharing content with LiveSend, showing strong early engagement with Seismic.
Norman Guadagno
Chief Marketing Officer