Case Study: Getty Images achieves $204,000 quarterly revenue growth and 1-minute prospect outreach with Seismic

Getty Images Creating and sending targeted, personalized emails in one minute

Getty Images, a Seattle-based services company, faced a slow, error-prone sales workflow where reps exported CRM leads to Excel, sifted through hundreds of uncategorized PDFs, picked Eloqua templates, and uploaded contacts to send personalized emails. This manual process left sellers unsure they were sending the most effective content and wasted significant time — Getty Images turned to Seismic to address the issue.

Seismic consolidated content and data by connecting Salesforce, Eloqua, SharePoint and other sources, surfacing recommended materials directly in Salesforce and enabling one-click sends through the Eloqua integration. The result: sending materials now takes about one minute, reps are achieving over 50% of their growth target (2.7% of a 5% goal), and Seismic helped drive $204,000 in revenue growth in Q3 2017.

Getty Images

Rene Hefner

Head of Sales & Marketing Enablement