Case Study: Experian attributes revenue to content and improves sales effectiveness with Seismic

Experian Attributing revenue to content

Experian, a consumer credit reporting agency with 17,000+ employees, faced a content chaos problem: a five‑person sales enablement team was managing 10,000 assets while sellers couldn’t find stage‑appropriate materials and marketing lacked visibility into content performance. To address this, Experian implemented Seismic (including Predictive Content and LiveInsights integrated with Salesforce) to streamline access and measurement.

Seismic surfaces Predictive Content to sellers based on Salesforce opportunity data, automatically logs whether opportunities advanced, won, or lost in relation to content, and provides LiveInsights on which content prospects engage with most. As a result, Experian streamlined content management, gave marketing clear direction to create higher‑impact materials, improved seller efficiency, and began attributing revenue to content through measurable opportunity outcomes.

Experian