Case Study: Advantive achieves shorter sales cycles and more booked meetings with Seismic

Exceeds Quota, Books More Meetings, and Decreases Sales Cycles with Strategic Enablement

Advantive, a fast-growing manufacturing and distribution software company, needed a way to standardize messaging, consolidate content, and onboard new employees across a highly acquisitive portfolio. With rapid expansion and multiple acquired brands, the team struggled to keep sales materials, learning resources, and product information accessible for reps and business development.

Seismic implemented a centralized enablement approach using Seismic Content, Seismic Learning, and LiveSend to bring content and training into one place and support timed learning paths for new hires. As a result, Advantive reduced its sales cycle by 50% from 90 to 45 days, increased booked meetings with BDRs by 22%, and saw 80% of sellers hit or exceed quota in the first half of the year.

Advantive

Matt Schalsey

Director of Revenue Enablement & Business Development