Case Study: AllianceBernstein achieves a better client experience with personalized content using Seismic

Enhances the Client Experience with Personalized Content

AllianceBernstein, a global investment management firm, needed a faster way for sellers to personalize client-facing content and keep marketing materials current across teams and systems. Before Seismic, content was scattered across platforms like SharePoint and Salesforce, creating content sprawl, outdated materials, and inefficient workflows.

Seismic implemented a centralized content automation and Salesforce-integrated workflow to serve as a “single source of truth” for marketing materials and streamline client interactions. As a result, AllianceBernstein enabled 400 sellers, saved 23,000 hours annually, and realized about $1.8M in efficiency savings while improving compliance and speeding personalized client presentations.

AllianceBernstein

Miles Hutcherson

AVP and Digital Automation Product Owner