Case Study: Citrix achieves better content discovery for thousands of sellers worldwide with Seismic

Enhances content discovery for thousands of sellers worldwide

Citrix, the digital workspace technology company supporting 2,000+ sales associates and over 200,000 resellers worldwide, faced a major content-discovery and content-management challenge across roughly 4,000 assets. After five years on another platform, Citrix selected Seismic to provide a more discoverable, governed, and integrated sales enablement solution (using features like Pages, LiveSend, LiveDocs and integrations with Salesforce, SalesLoft, Outlook, and Adobe Experience Manager).

Citrix implemented Seismic with 2 administrators, 80 content contributors, and about 12 content profiles across 4 regions, plus approval workflows and quarterly governance scorecards to prevent content sprawl. The Seismic rollout drove 98.5% global adoption, made Pages some of the highest-viewed assets, cut routine document creation from hours to minutes via LiveDocs, improved ramp time for sellers, and delivered measurable engagement through a “Reach” metric tracking views, downloads, and shares.

Citrix

Nicole Ward

Director