Case Study: Elekta achieves 350% increase in content usage with Seismic

Elekta sees 350% increase in content usage

Elekta, a Stockholm-based leader in precision radiation medicine with more than 4,000 employees, faced a disconnect between sales and marketing because nearly 1,000 pieces of content were scattered across multiple repositories. To address content discoverability and inconsistent customer experiences, Elekta partnered with Seismic, using Seismic’s sales enablement platform (integrated with Salesforce) to create a single, accessible content source.

Seismic integrated its platform into Salesforce to deliver targeted materials and guided-selling tools directly within the CRM, giving sales quick access to the right assets and marketing clear visibility into usage. The Seismic solution produced a 350% increase in content usage, improved personalization and consistency in customer interactions, and strengthened alignment between sales and marketing.

Elekta

Julio Lima

Sales and Marketing Coordinator