Case Study: LeanIX achieves 100% sales adoption and contextual, trackable content delivery with Seismic

Delivers content in context and meets sellers where they are working

LeanIX, a Bonn-based technology company, faced a 2019 content curation challenge: sellers couldn’t easily find or target collateral for specific stages of the customer journey. To fix this, LeanIX partnered with Seismic and adopted the Seismic platform to make content discoverable, aligned to industry, persona, and journey stage, and integrated into sellers’ daily tools (Salesforce, Outlook, Salesloft, MindTickle).

Seismic helped LeanIX curate assets with metadata, build prescriptive Content Context pages (Pages), and enable personalization via Freestyle and trackable distribution with LiveSend, while LiveInsights and dashboards provided analytics for coaching. The result: 100% sales‑team adoption, more than 20,000 LiveSends globally, 7,500 views year‑to‑date, improved slide accuracy and seller efficiency, and expansion of Seismic use into customer success and professional services — with measurable impacts on conversion and ARR.

LeanIX

Benjamin Strathmann

Revenue Enablement Manager