Case Study: Cognism achieves higher win rates and sales efficiency with Seismic

Delivers an Elevated Sales Experience to Increase Win Rates with Seismic

Cognism, a fast-growing sales intelligence company, needed a scalable way to support its expanding sales team with better content management, stronger content discoverability, and more consistent product messaging. To improve seller efficiency and morale while helping reps deliver a more elevated buying experience, Cognism turned to Seismic and its enablement platform, including Digital Sales Rooms and content delivery tools.

Seismic helped Cognism centralize sales enablement, content sharing, and internal knowledge in one place, while also improving collaboration across marketing, product, and sales. The results were strong: 99.5% product marketing content utilization, 100% quarterly active users, more than 21,000 seller hours saved annually, and an estimated $1.6 million in yearly efficiency savings.

Cognism

Verche (Vera) Karafiloska

Head of Product Marketing