Case Study: Teads achieves 89% search success for sales content discovery with Seismic

Content governance enables 89% of searches to deliver results

Teads, the global media platform headquartered in New York, faced rampant content sprawl and version-control problems across dozens of offices, leaving sellers without a reliable way to find up-to-date, relevant marketing materials. To address this, Teads turned to Seismic and its content management/content governance capabilities to centralize assets and impose standards for metadata and workflows.

Seismic implemented standardized, automated governance, searchable indexing (including demos and animations), shared workspaces and desktop/mobile access so marketing could own content and sellers could find current materials quickly. The result: Seismic-powered search now returns results for 89% of queries, improving content discovery, quality and giving sellers more time in-market.

Teads

Caroline Agase

Senior Manager of Sales Marketing