Case Study: QAD achieves greater sales efficiency and buyer engagement with Seismic

Boosts Sales Efficiency and Buyer Engagement

QAD, a leading provider of cloud manufacturing and supply chain solutions, was challenged by outdated tools, fragmented systems, and a homegrown content management approach that slowed sales reps and made it difficult to find current, compliant materials. The lack of a unified learning system also fragmented onboarding and training, affecting productivity and customer engagement.

QAD implemented Seismic’s Enablement Cloud, including Seismic Content, Seismic Learning, Digital Sales Rooms, and analytics, to centralize content, training, and buyer engagement in one platform. With Seismic, QAD improved seller efficiency, shortened new-hire ramp-up times through a structured 12-week onboarding program, and increased buyer engagement by giving reps a single, personalized space for customer materials; the company also gained insight into which content drove engagement and which did not.

QAD

Beth Shuman

Vice President of Sales Enablement