Case Study: TIBCO achieves content-driven revenue and major seller time savings with Seismic

Applies Seismic's content analytic insights to content marketing

TIBCO, a Palo Alto–based technology company, was hampered by a legacy, manually curated content portal that left sellers spending excessive time searching for materials and marketing unable to see which content actually drove results. To address this, TIBCO selected Seismic’s enterprise content and sales‑enablement platform, leveraging Seismic’s content analytics and integrations with Salesforce and G Suite.

Seismic was rolled out quickly and became the platform of record, achieving roughly 85% adoption among business and technical sellers and over 90% adoption among sales leadership. The deployment freed sellers about 45 minutes per day, identified and retired 15% of ineffective content, showed that the top 25% of Seismic users are top‑tier sellers, and enabled TIBCO to tie content influence to closed deals — outcomes TIBCO is building on by consolidating more repositories into Seismic.

TIBCO

Shawn Rogers

Vice President Corporate Marketing