Case Study: GEFA Fabritz achieves sustainability goals and better customer engagement with Seismic

Achieves sustainability goals and enhances customer engagement with Seismic

GEFA Fabritz, a family-owned supplier in the gardening and landscaping sector, wanted to cut the environmental footprint and high costs of printed, mailed catalogs while improving communication across a long and complex sales process. The company chose Seismic to support a shift from paper-based distribution to more efficient digital content delivery and customer engagement.

With Seismic, GEFA Fabritz introduced digital catalogs, Digital Sales Rooms, and a website form for customers to choose digital or printed materials, helping tailor communication by customer segment. The result was a 50% reduction in printed materials, a 75–80% digital shift, and more than 45,000 euros in savings from reduced printing and shipping costs, while also improving tracking of opens, engagement, and sustainability impact.

GEFA Fabritz

Bert Habrich

Chief Executive Officer