Case Study: Deluxe drives sales growth with Seismic

Accelerates digital transformation with virtual sales experiences at scale

Deluxe, a Fortune 1000 company undergoing a transformation from a legacy print business to a technology-enabled payments leader, faced the challenge of unifying its siloed, acquisition-grown sales teams. The company needed to centralize its technology and enablement to drive sales-driven growth, especially as it adapted to a virtual selling environment. To meet this challenge, Deluxe implemented the Seismic Enablement Cloud solution, integrated with Lessonly and Salesforce.

By integrating Seismic into their sellers' workflows and launching targeted certification programs, Deluxe made its sales tools easy to adopt. The solution from Seismic helped drive a 126% increase in platform adoption and supported a 45% increase in sellers achieving quota attainment. The company also achieved a 9% increase in new win rates and a 7% increase in pipeline, demonstrating the measurable impact of its partnership with Seismic.

Deluxe

Megan Friedrich

Director of Sales Readiness