Case Study: Acuity achieves faster, higher-volume content production and quicker approvals with Seismic Marketing Enablement

Accelerates content marketing velocity across all channels

Acuity Insurance, a 90-year-old property and casualty insurer, faced slow, manual, and siloed content processes that limited its ability to scale targeted marketing across auto, homeowners and industry verticals. To gain visibility into content status, streamline approvals, and better measure performance, Acuity implemented Seismic’s Marketing Enablement solution.

Seismic centralized content planning as a single source of truth, added structured metadata, clarified ownership and approval workflows, and enabled asset repurposing and cross-team collaboration. As a result, Seismic helped Acuity boost blog content 52% year-over-year, increase video content 118% YoY, raise social engagement on video by 44%, and cut time-to-approve content by 60%, improving speed-to-market and ROI without adding staff or budget.

Acuity

Trisha Krautkramer

General Manager, Branding