Case Study: Vodafone engages its global workforce with Seenit

How Vodafone Uses Seenit to Bring Together the Voices of Their Employees From Over 25 Markets Globally

Vodafone, the telecommunications company, wanted to create a more human and authentic employer brand by engaging its global workforce in corporate storytelling. Working with Seenit, they looked for a way to better represent the 130,000 people behind the Vodafone brand and share employee voices across more than 25 global markets.

Seenit developed a global framework that let Vodafone collect employee-generated video content efficiently, cost-effectively, and at scale. The approach helped Vodafone create authentic stories, strengthen inclusion and diversity, and engage employees internally and externally, resulting in a stream of videos used across social channels and other communications.

Vodafone

Laura Turkington

Global Innovation Senior Manager