Case Study: Dell drives laptop purchases with Seedtag’s contextual AI

Leading tech company Dell relied on Contextual A.I to drive purchases

The tech company Dell partnered with Seedtag to drive purchases for a new laptop launch in the UK. Their challenge was to target three very specific audience segments and communicate the product's key values of innovation and high quality without relying on cookies.

Seedtag addressed this challenge using its unique contextual technology. Their solution analyzed content in real-time to reach users based on their current interests within defined contextual territories. This strategy resulted in a 65% increase in purchase intent and a 50% stronger association with innovation and high quality for Dell.

Dell