Case Study: Safeway boosts July revenue with Second Street Lab

Safeway drives $6,450 in revenue with Second Street Lab

The customer, Safeway, a local grocery store, faced the challenge of increasing engagement and revenue during the summer season. They partnered with the vendor, Second Street Lab, utilizing its platform for interactive quiz-based promotions.

Second Street Lab implemented a customized quiz solution called "What Colorado Trail Are You?" for Safeway. This promotion incorporated a sweepstakes for a $100 gift card. The solution was highly successful, generating significant revenue and engagement. The vendor's platform helped Safeway achieve a measurable impact of $6,450 in revenue from this single campaign.

Safeway