Case Study: Alteryx achieves 50% conversion on search results and award-winning community engagement with SearchUnify

How Alteryx Fuels Engagement In Its Award-Winning User Community With Custom Search

Alteryx, a global leader in analytic process automation, runs a large, multilingual Khoros-powered user community where thousands daily seek solutions, share ideas, and upskill. With content scattered across knowledge bases, YouTube, and forum posts—each in varied formats and tags—findability became a major challenge, so Alteryx partnered with SearchUnify to improve search and discovery.

SearchUnify delivered a custom, unified community search prominently placed on the homepage that aggregates Knowledge, YouTube, and community content, offers dynamic facets/filters, advanced query options, and personalized recommendations. The result: SearchUnify helped drive a >50% conversion ratio on search results, community membership grew by about 80,000, posts/engagement increased by 115,000, and the Alteryx Community won the CMX 2021 Community of the Year award.

Alteryx