Case Study: Elsevier achieves improved SEO visibility and actionable e-commerce insights with Searchmetrics Suite

Elsevier chooses Searchmetrics to enhance SEO performance

Elsevier, a leading provider of digital information solutions and publisher of thousands of journals and books, needed a single, more robust SEO platform to support its many business units and more than 300 websites. Senior eCommerce Manager Gabriel Candido Da Silva sought better technical visibility than their existing tools provided after persistent SEO issues — including unexplained drops in organic visibility following a CMS migration — were harming site effectiveness.

Elsevier adopted Searchmetrics Suite to diagnose and monitor those technical problems and to provide transparent, domain‑level SEO visibility. The platform exposed the CMS migration’s impact, helped prioritize fixes with IT, and made SEO Visibility a core KPI; ongoing use lets the team track keywords and backlinks weekly, uncover PPC opportunities, and inform product and content strategy across divisions, gaining broad organizational buy‑in.

Elsevier

Gabriel Candido Da Silva

Senior eCommerce Manager