Case Study: Genesys achieves AI-cited authority and 1,228% visibility growth with Scalenut

Genesys boosts AI visibility 1,228% with Scalenut

Genesys, a global leader in AI-powered experience orchestration, needed to establish itself as an undisputed authority not just in traditional search results but within generative AI platforms. Their challenge was to produce a massive volume of high-quality, technical content at scale and measure their influence in this new AI search frontier. They partnered with Scalenut to address this dual mandate.

Scalenut implemented its GEO Suite, using GEO Core to rapidly create and optimize content for topical authority and GEO Watchtower to monitor brand visibility within AI-generated answers. The solution delivered significant results for Genesys, including a 1,228% increase in AI visibility and a more than threefold growth in monthly organic traffic. This established Genesys as a trusted source cited by AI platforms, achieving their goal of becoming an AI-cited industry authority.

Genesys