Case Study: Unum achieves compliant, faster selling and increased field effectiveness with SAVO

UNUM - Customer Case Study

Unum, a Fortune 500 provider of employee benefits and the largest group and individual disability insurer in the US and UK, faced a common but critical challenge: in a heavily regulated industry its sales force needed easy access to up-to-date, compliant marketing and training materials. The company’s previous intranet lacked flexibility, leaving reps at risk of using un-reviewed or outdated content and making it hard to align marketing and sales messaging across 35 US sales offices.

Implementing SAVO gave Unum a centralized, searchable content hub with approved toolkits, training front pages, product launch landing pages, proposal and presentation builders, and social/search analytics to connect sales to the right material at the right time. Within six weeks 92% of users said SAVO improved on the old system and 89% felt more effective in the field; reps now spend less time searching, more time with customers, and report greater confidence in compliant messaging while the company continues to expand and govern the platform.

Unum