SAVO
11 Case Studies
A SAVO Case Study
Philips Healthcare, a large, acquisition-driven global business, needed to present a single, consistent sales and marketing voice while selling higher into customer organizations. Disparate sales processes from many acquisitions made it hard to ramp new teams, align messaging, and engage executive-level buyers.
Philips implemented SAVO’s “One Source” sales enablement platform to centralize training, collateral and collaboration, enabling rapid onboarding, tracked remote training and easy administrative changes. Launched in 70 days, the program drove stronger sales–marketing alignment, reduced face-to-face training time, delivered faster adoption (a 133% increase in asset views in six months) and gave Philips the capability to advance its strategic sales vision.