SAVO
35 Case Studies
A SAVO Case Study
Guldjian Law, a personal injury and litigation firm, faced a critical lack of organic search visibility, ranking for only 14 keywords and receiving negligible traffic. This presented a major challenge for client acquisition, especially in a high-cost-per-click legal market where paid advertising is extremely expensive. They engaged SAVO to address this gap and build a multi-site strategy to serve their various regional markets.
SAVO implemented a three-pronged solution: rebuilding the main firm website for conversions, creating a network of city-specific lead-generation sites to capture local searches, and running a disciplined Google Ads campaign. The results were significant, with the main site's keyword ranking peaking at 1,057 and generating over $135,000 in cumulative organic traffic value, representing massive savings on client acquisition costs.
Guldjian Law