Case Study: Experian achieves sales-marketing alignment and revenue growth with SAVO

Experian - Customer Case Study

Experian, a global leader in consumer and business credit reporting, faced a persistent misalignment between marketing and sales: marketing produced glossy collateral that sales rarely used, sales repurposed materials without feedback, and both sides missed an opportunity to improve client conversations and drive revenue. Leadership saw closing this gap as a high-impact priority but needed a practical way to connect content owners with frontline sellers.

Experian implemented the SAVO sales‑enablement platform as a centralized, searchable knowledge base—migrating ~8,000 assets—and added feedback tools (ratings, comments, direct owner contact) plus a dedicated call‑center library. Adoption grew to ~4,800 users with ~6,500 monthly logins (a 100% year‑over‑year lift) and a 70% return rate; the system delivered faster, more consistent answers, better marketing content, and roughly $50K in avoided software costs while strengthening sales‑marketing collaboration and revenue potential.

Experian