Case Study: Credit Sesame achieves top 5 rankings for "free credit score" with SAVO

Credit Sesame grows organic traffic value to $658K/month with SAVO

Credit Sesame, a Silicon Valley FinTech startup, faced the challenge of competing for the highly competitive keyword "free credit score" against established giants like Experian and Equifax. With a new domain and a startup budget, they needed a cost-effective organic search strategy to achieve sustainable growth. They partnered with the vendor SAVO for a comprehensive SEO program.

SAVO implemented a full-scale SEO strategy, building a strong technical foundation and a content hub architecture designed for future growth. This approach established topical authority and allowed Credit Sesame to successfully compete for major keywords. The results were significant, with organic traffic value growing from $41K to a peak of $658K per month, accumulating over $5.6M in value. Most notably, SAVO's work helped Credit Sesame achieve a top 5 organic ranking for "free credit score," outranking the major credit bureaus.

Credit Sesame