Case Study: Compuware achieves aligned sales cadence and scalable seller enablement with SAVO

Compuware - Customer Case Study

Compuware’s Application Performance Management unit was coping with a major acquisition that added two distinct product lines and created “four‑legged” sales calls their reps weren’t prepared to handle, even as the company pushed to integrate a $295M purchase and change its operating rhythm. The combination of new products, faster product cycles and organizational change left sellers without a single source of truth for priorities, training and customer conversations.

Compuware adopted SAVO to create that single source of truth, reinforcing transparency, a regular cadence and an easy “Ask” channel via forums plus on‑demand e‑learning. The result: faster field readiness with a twice‑year release rhythm, searchable institutional knowledge, increased seller engagement in expert forums (instead of ad hoc calls), clearer roles and alignment across the business—contributing to stronger market positioning, including continued Gartner recognition.

Compuware